Online food delivery platform Swiggy has increased its platform fee from Rs 14.99 to Rs 17.58 per order, following a similar move by its competitor Zomato, which recently raised its fee to Rs 14.90. The decision has sparked a wave of reactions on social media, with many users expressing concerns about the increasing cost of ordering food online.<\/p>\n\n\n\n
Swiggy and Zomato remain the two leading food delivery aggregators in India, despite the emergence of smaller players like Ownly. Both platforms have historically offered heavy discounts to attract and retain customers, but the recent hikes indicate a strategic shift toward profitability after years of subsidised pricing.<\/p>\n\n\n\n
‘This was inevitable. Discounts are going away and unit economics are finally catching up,’ wrote one X user. Another added, ‘Subsidy phase is over. Profitability phase has begun.’<\/p>\n\n\n\n
Industry experts say that the platforms are moving away from the ‘growth-at-all-cost’ phase and are now focusing on sustainable business models, even if it means higher charges for users.<\/p>\n\n\n\n
News of Swiggy\u2019s platform fee increase was met with mixed reactions online. Many users claimed they might reduce or stop using online delivery services altogether.<\/p>\n\n\n\n
‘This is reaching a stage where people will stop ordering because total charges are so high,’ commented Nitin Jauhari. Another user advised, ‘If you are in your 20s, I feel you should not use these apps if you can. Go out there, make plans, hang out with friends.’<\/p>\n\n\n\n
Palwinder Singh summed up the sentiment for some users, saying: ‘It\u2019s the ultimate Life Hack for tech giants. They aren’t selling food, they\u2019re selling an addiction to convenience and they know exactly how much we’re willing to pay to avoid walking to the local dhaba.’<\/p>\n\n\n\n
The price increase, though just 2-3 rupees per order, could affect long-term user behaviour, as many consumers rely on delivery apps primarily for convenience and discounts. Analysts suggest that if platform fees continue to rise, users may start exploring alternatives such as cooking at home or dining out, especially for casual meals.<\/p>\n\n\n\n
‘With every price increase, users are given more reasons to consider other options,’ said one X user. ‘People started using Swiggy and Zomato for convenience and discounts, but if fees keep increasing like this, users will eventually rethink whether it\u2019s worth it.’<\/p>\n","protected":false},"excerpt":{"rendered":"
Days after Zomato, Swiggy raised its platform fee to Rs 17.58 per order, sparking user backlash and calls to stop ordering online.<\/p>\n","protected":false},"author":3299,"featured_media":782824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","short_title":"","seo-keywords":"","news-seo-keywords":"swiggy platform fee hike, swiggy hikes paltform fee to 17.58 rs, zomato platform fee hike, food delivery app platform fee hike, why swiggy zomato hike platform fee, Swiggy raises fee, Swiggy rs 17.58 platform charge, Zomato vs Swiggy fee, online food delivery India, Swiggy platform fee increase news, Zomato platform fee update, Swiggy user reactions, food delivery app charges, Swiggy price hike impact, online food ordering cost, Swiggy vs Zomato comparison, India food delivery market, Swiggy fee controversy, Swiggy app latest update","author-reported-field":"3299","author-review-field":null,"article-sources-field":"","byline_field":"","survey_poll":"","ai_generated_summary":"{\"classification\":{\"archetype\":\"ECONOMY\",\"sub_type\":\"CONSUMER_BEHAVIOR\",\"urgency_score\":6},\"primary_label\":\"Recent Changes in Online Food Delivery Fees\",\"primary_data\":[\"Swiggy increased its platform fee from Rs 14.99 to Rs 17.58 per order.\",\"Competitor Zomato recently raised its platform fee to Rs 14.90.\",\"These fee hikes indicate a strategic shift towards profitability for both platforms.\"],\"secondary_label\":\"Impact and User Reactions\",\"secondary_data\":[\"Many social media users expressed concerns about increasing costs and suggested they might reduce or stop using online delivery services.\"]}","faq-group":{"faq-question_1":"","faq-description_1":"","faq-question_2":"","faq-description_2":"","faq-question_3":"","faq-description_3":"","faq-question_4":"","faq-description_4":"","faq-question_5":"","faq-description_5":""}},"categories":[130],"tags":[461405,12122],"class_list":["post-782823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-india","tag-online-order-price-hike","tag-swiggy"],"recipe-group":{"preparation_time":"","total_cooking_time":"","recipe_yield":"","recipe_cuisine":"","recipe_rating_value":"","recipe_servingsize":"","recipe_calories":"","recipe_ingredients":"","recipe_instructions_head_1":"","recipe-instructions_1":"","recipe_instructions_head_2":"","recipe-instructions_2":"","recipe_instructions_head_3":"","recipe-instructions_3":"","recipe_instructions_head_4":"","recipe-instructions_4":"","recipe_instructions_head_5":"","recipe-instructions_5":"","recipe_instructions_head_6":"","recipe-instructions_6":""},"embed-url-group":{"embed-url":"","embed-duration":""},"yoast_head":"\n